Titleist
Challenge
The expectations of Titleist’s customers had surpassed its website experience, and the iconic golf brand knew it needed to overhaul its digital presence to more accurately reflect its world-class reputation.
Solution
Use deep knowledge on the brand and its customers to build a digital experience that would drive engagement and bring the Team Titleist golf community together.
Impact
Fresh Tilled Soil (an ADK company) created a slick, high-performance website that offers engaging, relevant content and a personalized Team Titleist community experience.
An iconic golf brand known for its elegance and simplicity did not have the digital presence, and needed an updated experience to reflect its reputation and meet customer expectations.
Titleist boasts a large and dedicated fan base who have formed a community around the brand. However, Titleist’s website was’t delivering an experience reflective of why fans love the brand both on and off the golf course.
Mobile-readiness was an obvious requirement to accommodate golfers out on the green, but Titleist needed a complete digital overhaul to address the customer journey, bond its vast Team Titleist community of golfers, accommodate eCommerce capabilities, and be future-proof to scale with the company’s growth.
ADK conducted customer research while auditing the current site and content to develop a digital strategy to drive engagement.
To understand what would drive success for the Titleist website, Fresh Tilled Soil first uncovered issues with the existing site that impeded the user experience, and then dove into identifying new content opportunities to support the journey for key user personas.
For Fresh Tilled Soil, an ADK Company, it was critical to understand the experience from the end user’s perspective to ensure the content was intuitive and driving the journey.
Outside of the buyer journey and content strategy, Fresh Tilled Soil also focused on creating a manageable digital experience that would be future-proof for the brand. Using an atomic design strategy, the site was developed to enable stakeholders to easily make updates without significant design resources.
Titleist customers enjoy an optimized website with a robust content experience that drives engagement, supports eCommerce, and connects the Team Titleist golf community.
Armed with the extensive brand and audience research, coupled with careful planning for a scalable, future-proof website experience, Fresh Tilled Soil effectively delivered a site that checks all the boxes for Titleist and its users.
The TItleist community of golfers now enjoy a fast website experience accessible from anywhere, with engaging, relevant content, and personalized Team Titleist community interactions through a magazine-style look and feel. Coupled with more robust eCommerce capability, Titleist is now successfully delivering the digital experience its customers expect from the world-class brand.
