Your new product just launched. Congratulations! There’s just one problem. As you start tracking user data, you've noticed a significant…
Alex Fedorov
VP of Design
The ROI of Concept Validation Concept Validation is the next step in our effort to help you identify the potential…
Sam Zoloth
Head of Growth
How Do You Justify the Spend on User Research? Let’s be honest. Everyone likes the idea of user research. More…
Jill Starett
Senior Product Strategist
Introduction First things first: there are many different mobile navigation patterns, developed for many different reasons, solving many different problems.…
Maggie O'Connor
Experience Designer
User testing can be intimidating for those who are new to the task. It’s a strange thing because while it…
What comes to mind when you hear the words “digital design agency”? What do you picture? Not just the building,…
Boston is an undisputed national leader in education. But this storied reputation is built on an incredibly complex system with…
Chris Baker
General Manager
Prototyping has become best practice for teams exploring and vetting new concepts. The team could be a startup with a…
It is impossible to know for sure what a prospect or client will need before we have a chance to…
![When and how to prototype a digital product [Infographic]](https://www.adkgroup.com/wp-content/uploads/2021/06/prototype-2.jpg)
