Digital personalization as a practice could be considered somewhat mainstream since the advent of the social network. Remember MySpace? What…
Alex Fedorov
VP of Design
You’ve got a great site. It’s user friendly, rates high on searches, and is safe from many of the security…
Sarah Oliver
Service Blueprinting is the process of illustrating how a user journey is delivered. The intent is to diagnose opportunities for…
Editor's note: In our Steering the Ship series, we chat with product leaders in various industries. Today, we’re sharing a…
Note: None of the below should be considered legal advice. In a recent blog post, we defined what dark patterns are–user…
Chris Baker
General Manager
Designing for Accessibility Unequivocally, making your website accessible to your audience, whether or not they have disabilities, is the right…
Sam Zoloth
Head of Growth
This is Chapter 1 from “Design Sprint: A Practical Guidebook for Building Great Digital Products,” by Richard Banfield, C Todd Lombardo, and Trace Wax.…
Design Sprints were once thought to be the exclusive province of startups and small organizations, but that is simply not the…
