Dear [product/service/process], We have to talk... It's not you, it's me... Yes, this is a "Dear John" letter. But it's…
Sam Zoloth
Head of Growth
In our last few Design Sprint Shorts, you’ve identified your key personas and mapped their full experience and pain points…
Alex Fedorov
VP of Design
Now that you've built personas, it's time to move on to the next activity: journey mapping. To create a journey…
Building empathy maps, as we covered in the last Design Sprint Short, is a great activity for getting into the…
In our last Design Sprint Short, we went over the Who/Do exercise to pinpoint the audience you want to solve…
We’ve written a lot about Design Sprints in the past. Heck, we’ve run hundreds ourselves, and taught workshops to thousands…
Chris Baker
General Manager
Now that your team is aligned on the Goals and Anti-Goals or explored their Hopes and Fears for your Design…
While many teams using a Design Sprint have clarity around and consensus on the problem they are solving, that’s not…
Going into a project, it’s important to understand what constitutes success. Everyone on the team will arrive with their own…
