Digital personalization as a practice could be considered somewhat mainstream since the advent of the social network. Remember MySpace? What…
Alex Fedorov
VP of Design
You’ve got a great site. It’s user friendly, rates high on searches, and is safe from many of the security…
Sarah Oliver
Service Blueprinting is the process of illustrating how a user journey is delivered. The intent is to diagnose opportunities for…
Have you ever taken a training course or read a book to learn a new skill? Of course you have.…
Sam Zoloth
Head of Growth
This is Chapter 1 from “Design Sprint: A Practical Guidebook for Building Great Digital Products,” by Richard Banfield, C Todd Lombardo, and Trace Wax.…
Experience mapping has become a very popular approach to visualizing and aligning an organization around the experiences they are creating…
Design Sprints were once thought to be the exclusive province of startups and small organizations, but that is simply not the…
A Design Sprint is a focused problem-solving framework for product teams to get answers quickly and effectively. It has become…
We say it in our workshops, we have a dedicated slide in our pitch deck, and we tell everyone who…
