In an ideal world, you happened upon this helpful blog post because it was at the top of the first page of your search results. You may have searched something like, “WHY IS FACEBOOK DOCUMENTATION SO VAGUE???” or something closer to “how do I set up multiple locations for my business on Facebook so that people can check in when they are near one of my stores?” If the latter resonates, then you should stick around for my brief and informative overview of how you can set up Facebook for Business Locations!
First, let’s set the scene - you’re a small company with multiple locations, such as a restaurant or a gym-plus-juice-bar hybrid, looking to get your company’s Facebook page advertised on as many user’s timelines as possible. To achieve this, you and/or your team of digital wizards should request Facebook Locations ASAP (and then you might want to consider hiring new digital wizards).
Locations: Facebook’s free tool that helps your customers find your business faster
Facebook Locations, formerly known as Parent / Child setup, allows your company to have separate Facebook Pages for each physical location. The most important detail to note is that each location page will be linked and managed by one main Brand Page. This means that users will easily be able to find you in Facebook search, particularly those people using their mobile phones.
LOOK DOWN HERE FOR THE HOW-TO STUFF:
How to request Location Pages for your business, e.g. Bee’s Knees Gym n’ Juice:
- If your Facebook business page currently has an address, the page is categorized as a “Place,” which allows for user check-ins. However, before you can request Locations Access, you must remove the address from your main business Page, since your main Page should represent your Brand (Bee’s Knees Gym n’ Juice), and not a single store location.
- Once you’ve removed the address from your main page, please follow this link to request Facebook Locations - https://www.facebook.com/help/contact/911181838969039
- Fill in your name.
- Fill in your email address (you will need to have access to this account).
- Select the number of stores / locations you have.
- Select the main Business Page which will be your main Brand Page, once you’ve completed the Locations set up.
- Finally, click Send, and wait until you receive an email from Facebook. Hopefully, it will be an approval email!
The Facebook Locations Approval Email looks like this:
Note: In the event you have questions specific to your business during Facebook Locations set up, you will be able to reach out to them directly. Shout out to Selena from the Pages Team at Facebook, for the stellar customer support!
Subject: Re: Request Locations Access
Your request to access Locations has been approved. You can now use the Locations feature by going to the Settings tab of your main Page. From there, any Page owner with admin or editor permissions can set up a new Locations structure, add existing Pages as locations or create new Pages to associate. Thanks,
The Facebook Team
Adding and Managing Your Facebook Locations Pages
From your Main Facebook page, select “Settings,” currently located in the top right corner, and then look for the new tab, Locations. Anyone with Editor or Admin status can set up and manage new Location Pages. You can also connect existing Pages that you manage for your different business locations.
Once you’ve arrived at the Locations page, click ‘Add a Location’ and select ‘Choose an Existing Page’ or ‘Create a New Page’.
- If you selected ‘Choose an Existing Page:’
- Find the page on the list. If the page is not on the list, choose: ‘I don’t see my Page here’ to search for it.
- If you're Creating a New Page:
- Assign a unique store number for each location
- Fill in Subcategories for each location
- Add the physical address for each location
- Add Phone Number and Hours
- Assign a unique Facebook Web Address (ex: facebook.com/BeesKneesGymNJuice-Tacoma)
- Click Save! The New Places/Location page will inherit the name and category of your Brand Page and will be listed in the Locations section and map area on your Brand Page
After you’ve added all locations, you’ll be able to view and manage them from your Locations dashboard.
Additional Facebook Locations Pages Items:
Showing posts from your Brand Page on your Locations Pages
- Always show - choose this option if your company is better off with one single voice across all pages. This is the most efficient and simple option.
- Only show on Location Pages that don’t publish their own posts - choose this option if you think it makes sense for your customers to follow several pages and if you trust your branding to managers of individual locations.
- Never show - choose this option if you’d like to use the Location Pages strictly for check-ins and your Brand page for customer engagement.
Information and Settings that will be Added to your Location Pages:
By default, the Page name, cover photo, and profile picture of the main Page will appear on the Locations Pages. However, you can create new, individual profile and cover photos for each Location Page.
You Cannot Change the Name of Your Location Pages
All of the location Pages connected to your main Page must have the same name. The default name for location Pages is the main Page's name plus the location descriptor that tells people which store the Page refers to, e.g. Bee’s Knees Gym n’ Juice (Tacoma).
*If you have Admin permission for the main Page, you can edit the location descriptor from the Locations section of your Page's Settings. Or, managers of the location Page can edit this field from the Page's About section.
Viewing Activity and Notifications for Each Location Page
Go to your main Page's Settings and click Locations. From here, you can view a list of all your location Pages and the notifications for each one.
1. Backgroundy Stuff - http://rexfactor.podbean.com/e/1-backgroundy-stuff/. Commonly used phrase from one of my favorite Podcasts, The Rex Factor.